Crawl Space Cleaning Pros
Ad Campaigns
Role
Creative Director (while working at Rusty George Creative)
I was responsible for concepts, art direction and presenting
to the client.
​
Happy Client
The client loved both concepts, so we launched both campaigns.
Concepts
Headline: Take a Deep Breath (concept 1)
People don’t usually think about their crawl spaces or attics until something goes wrong. This concept encourages homeowners to be proactive by educating them about something they likely don’t know — up to 40% of a home’s breathable air can come from the crawl space. It also highlights how poor insulation, mold, and moisture can lead to unnecessary costs and health concerns.
Headline: No Subcontractors (concept 2)
This concept positions CSCP as the area’s only crawl space cleanup company that doesn’t hire subcontractors. All work is handled by trusted CSCP employees whose profiles can be viewed in advance on the company website, giving homeowners peace of mind and confidence in who’s working in their home.