Crawl Space Cleaning Pros
Video
Role
Creative Director (while working at Rusty George Creative)
My role included concept and storyboard development, art direction, scouting and choosing the locations, assisting with the selection of talent, and working closely with the videographer and copywriter.
Concept
Our big idea to break through the "me-too" clutter and gain the trust of the would-be customers was a beautifully shot video that would take viewers along for the ride on a typical Crawl Space Cleaning Pros residential job. By shining a light on CSCP's
exceptional reputation and showing a happy family thrilled with
the results, we knew we had the makings fo an impactful story
that would resonate on multiple levels with Crawl Space Cleaning Pros prospects.
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For our client – we donned head-to-toe coveralls and breathing masks to film a CSCP inspector in action. Lucky for us, most of
the video was shot above ground and features CSCP owner
Richard Herron.