Role

Led creative direction and art direction across concept development and design.

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Outcome

Delivered a polished, on-brand set of materials that supported trade show engagement and provided a clear, tangible way for potential clients to understand and remember the membership offering.

Challenge

Create a compelling leave-behind for a Florida trade show that would quickly communicate the value of I.C.E.’s membership offering and capture attention in a highly competitive environment.

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Approach

Developed a set of benefit cards designed to clearly and concisely communicate key offerings while reinforcing the brand’s positioning within the travel and leisure space. Focused on creating a clean, engaging visual system that could be easily understood at a glance and encourage further conversation.

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Balanced clarity with visual appeal to ensure the cards stood out in a crowded trade show setting while remaining aligned with the brand’s tone and audience expectations.