Banzai Cowboy
Building a bold restaurant brand with personality to spare
Role
Led creative direction and art direction across brand identity, campaign development, collateral, environmental design, and client presentations, guiding the brand from concept through implementation.​
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Outcome
Delivered a cohesive brand system that brought the restaurant’s personality to life across every touchpoint. The work was well received by both the client and customers, generating strong early response and positive feedback.
Challenge
Develop a distinctive brand identity and campaign for a new restaurant that would stand out in Scottsdale’s competitive dining scene while reflecting the owner’s bold, outgoing personality.
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Approach
Created a brand rooted in personality and contrast, blending playful messaging with a visually engaging design system that reflected the restaurant’s unique voice.
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Developed a cohesive identity that extended across advertising, collateral, and environmental elements, including custom wall graphics and in-restaurant experiences, ensuring a consistent and immersive brand experience from first impression through in-person visit.
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Focused on translating the spirit of the space into a memorable and ownable brand that felt energetic, approachable, and impossible to ignore.
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