Banzai Cowboy
Brand Identity & Campaign
Role
Led creative direction and art direction across brand identity, campaign development, collateral, and environmental design.
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Outcome
Delivered a cohesive brand system that brought the restaurant’s personality to life across all touchpoints. The work was well received by both the client and customers, generating strong early response and positive feedback.
Challenge
Develop a distinctive brand identity and campaign for a new restaurant that would stand out in a competitive Scottsdale dining scene while reflecting the owner’s bold, outgoing personality.
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Approach
Created a brand rooted in personality and contrast, blending playful, cheeky messaging with a visually engaging design system to reflect the restaurant’s unique voice.
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Developed a cohesive identity that extended across advertising, collateral, and in-restaurant elements, including wall art, ensuring a consistent and immersive brand experience from first impression through in-person visit.
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Focused on capturing the spirit of the space and translating it into a memorable, ownable brand that felt both energetic and approachable.
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