Promethean & Merlyn Mind
AI-Powered Symphony Classroom Campaign
Role
Developed the core creative concept and established the visual direction, guiding the initial design system before partnering with the broader team for execution. Collaborated closely with a Senior Editor to shape messaging and ensure the story clearly communicated the product’s real-world value.
Outcome
Translated a complex AI-driven product into a clear, human-centered story, increasing understanding and engagement while reinforcing Promethean’s role as an innovation partner.
Challenge
Introduce Symphony Classroom with Merlyn, an AI-powered digital assistant, in a way that felt intuitive and valuable to educators, while positioning Promethean as a leader in classroom innovation.
Approach
Centered the campaign around a simple but powerful insight: teachers are often tied to the front of the room by technology. Framed Symphony Classroom with Merlyn as a tool that gives teachers freedom to move, teach, and engage more naturally.
Built the campaign around the “Hey Merlyn” interaction, highlighting how voice-enabled technology simplifies everyday classroom tasks, from launching content to managing lessons. Focused on making the experience feel seamless, practical, and even a bit magical for both teachers and students.