Promethean & Merlyn Mind
AI-Powered Symphony Classroom with Merlyn Campaign
Role
I developed the design concept and established the initial visual direction before passing it to the design team for final execution. I also partnered closely with the senior editor on messaging to ensure the story clearly demonstrated how Merlyn helps teachers manage classroom technology with ease.
Overview
Headline: Hey Merlyn
Subhead: The digital assistant designed for the classroom
Audience: K–12 schools and districts
Merlyn Mind developed Symphony Classroom with Merlyn, a classroom-specific digital assistant designed to help teachers manage technology, content, and devices through voice. Promethean, a global leader in interactive panels for K–12, partnered with Merlyn Mind to bring this solution to educators in a way that felt simple, practical, and inspiring.
Teachers have so many tools to juggle that they often end up anchored at the front of the room. With Symphony Classroom, they can say “Hey Merlyn” into the remote and ask it to pull up a YouTube video on dolphins, open a saved lesson like an Oceans project, or display content on the Promethean ActivPanel from anywhere in the room. Within seconds, the request appears on screen, creating an experience that feels seamless for the teacher and magical for the students.
This social and digital awareness campaign focused on the true value for teachers: freedom to move, freedom to teach, and freedom from tech friction. It positioned Promethean as a partner in innovation and demonstrated how AI in the classroom can empower educators instead of distracting from instruction.