Role

Creative Director (while working at Rusty George Creative)

I was responsible for concepts, art direction and presenting

to the client.

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The client was thrilled with this campaign and said "way to hit it out of the ballpark on the first round, I don't need to see anything else."

Concept

Awareness campaign – was created to highlight all the various products Harborstone Credit Union offers its clients. It was important to the client that it not feel like a "stuffy" bank. We
used fun imagery and illustrations to give I a more playful and personal feel. 

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