Mynd.ai
Landing Page
Role
Creative Director responsible for designing and developing the Mynd.ai landing page and shaping the brand’s early visual identity. I worked closely with Merlyn Mind throughout the creative process, guiding the direction of both the logo and the launch video to ensure a cohesive and compelling brand introduction. Operating under confidentiality and a fast-moving timeline, I led the end-to-end creative execution for this high-priority pre-launch initiative.
Overview
This project marked the introduction of Mynd.ai, a newly formed company emerging from Promethean’s planned merger with Gravitas Education Holdings. The brand represented a bold new direction in education technology, centered on harnessing artificial intelligence to transform how teachers teach and students learn.
As part of a small confidential team, I helped establish the initial digital presence, design language, and color palette for the new Mynd.ai brand, including close collaboration with Merlyn Mind on the development of the logo. I designed the launch landing page and worked with Merlyn Mind on the featured video, blending carefully selected existing footage from both companies to create a unified, forward-looking narrative. The video showcased how Merlyn Mind’s Symphony Classroom integrates with Promethean technology to give educators greater mobility, freedom, and ease through voice-activated AI.
Created under a rapid turnaround, the landing page was designed to attract early investor interest while serving as a brand teaser and a visual introduction to Mynd.ai’s long-term vision for the future of AI in education.