Mynd.ai
Building the foundation for a new AI-driven education brand
RoleLed creative direction for the pre-launch landing page and early brand expression. Defined the initial visual identity, including the design language and color palette, and partnered closely with Merlyn Mind to align on logo direction and launch video development.
Outcome
Established Mynd.ai's initial digital presence and visual foundation, generating early stakeholder interest and creating a cohesive framework for the brand's broader launch and long-term positioning in AI-driven education.
Challenge
Introduce Mynd.ai, a newly formed company emerging from the merger of Promethean and Gravitas Education Holdings, and establish an early brand presence that would generate interest while operating under strict confidentiality and an accelerated timeline.
Approach
Created a forward-looking brand introduction that balanced clarity with intrigue, positioning Mynd.ai as a leader in the future of AI-powered education. Designed the landing page as both a brand teaser and strategic entry point, while collaborating on a launch video that unified existing content from both organizations into a cohesive narrative.
The storytelling centered on the role of AI in education, highlighting how Symphony Classroom integrates with Promethean technology to give educators greater mobility, flexibility, and ease through voice-enabled interaction.