Mynd.ai
Pre-Launch Landing Page
Role
Led creative direction for the pre-launch landing page and early brand expression. Defined the initial visual identity, including design language and color palette, and partnered closely with Merlyn Mind to align on logo direction and launch video development.
Outcome
Established Mynd.ai’s initial digital presence and visual foundation, creating early interest among stakeholders and setting the stage for the brand’s broader launch and long-term positioning in AI-driven education.
Challenge
Introduce Mynd.ai, a newly formed company emerging from the merger of Promethean and Gravitas Education Holdings, and establish an early brand presence that would generate interest while operating under strict confidentiality and a compressed timeline.
Approach
Focused on creating a cohesive and forward-looking brand introduction that balanced clarity with intrigue. Designed the landing page as both a brand teaser and a strategic entry point, while collaborating on a launch video that combined existing footage from both companies into a unified narrative.
Centered the storytelling around the role of AI in education, highlighting how Symphony Classroom integrates with Promethean technology to give educators greater mobility, flexibility, and ease through voice-enabled interaction.