Promethean
Higher Education Campaign
Role
Led creative direction across concept development, campaign design, and execution. Defined the overall creative strategy and visual direction, partnering closely with a Senior Editor on messaging and guiding motion design to bring the campaign to life.
Outcome
Expanded Promethean’s presence into higher education, strengthening brand relevance and positioning it as a catalyst for modern learning and engagement across a broader academic audience.
Challenge
Position the ActivPanel as a relevant and essential tool for higher education, bridging the gap between K–12 and university learning environments while supporting the shift toward hybrid teaching.
Approach
Developed a campaign that reframed the ActivPanel beyond classroom technology, positioning it as a platform for connection, collaboration, and more dynamic learning experiences across campus. Focused on demonstrating how interactive technology can support both in-person and hybrid environments in a way that feels intuitive and impactful for educators.