Promethean
Higher Education Campaign
Role
Creative Director responsible for concept development, campaign design, and execution. I partnered closely with Promethean’s Senior Editor, who crafted the copy, while I led the overall creative strategy and visual direction. I also collaborated with one of my motion designers to produce the supporting animations.
Overview
Headline: ActivPanel for Higher Education
Subhead: Interactive technology that transforms learning and
collaboration
Audience: Universities, colleges, and vocational institutions
This campaign positioned Promethean’s ActivPanel as an essential tool for modern higher education, bridging the technology gap between K–12 and university learning environments while ushering in a new era of hybrid teaching and campus connectivity. Through thoughtful design and storytelling, it invited universities to reimagine what’s possible in both in-person and hybrid classrooms, showcasing how the ActivPanel empowers educators to connect, collaborate, and teach in more dynamic ways. By bringing interactivity and innovation to every corner of campus life, the campaign positioned Promethean as a catalyst for modern learning and meaningful engagement across higher education.