Powerful Tools to Fuel Big Ideas
Integrated campaign experience across web, social, and motion
RoleLed creative direction across concept development, campaign design, and execution. Defined the overall creative strategy and visual direction, partnered closely with a Senior Editor on messaging, and guided motion design to bring the campaign to life.
Outcome
Extended the reach of the "Powerful Tools to Fuel Big Ideas" platform across digital channels, strengthening Promethean's relevance within higher education and helping position ActivPanel as a catalyst for more connected, collaborative, and engaging learning experiences.
Challenge
Position ActivPanel as a relevant and essential tool for higher education, expanding Promethean's presence beyond K–12 while addressing the growing need for collaboration and engagement across both in-person and hybrid learning environments.
Approach
Developed an integrated campaign spanning web, social, and motion, creating a cohesive experience across every touchpoint. The creative strategy focused on demonstrating how interactive technology supports connection, collaboration, and active learning, helping educators engage students more effectively whether learning takes place on campus, remotely, or in hybrid settings.