Promethean Higher Education
Awareness Video (Telly Award Winner)
Role
Creative Director responsible for concept development, storyboarding, art direction, script collaboration, on-screen content design, talent selection, and production management. Partnered
with Promethean’s Senior Editor and Project Manager, and led collaboration with an external production house to bring the vision
to life.
Overview
Headline: Open the world of possibilities​
​Audience: Higher Education institutions
​
To expand Promethean’s presence beyond K–12 schools and connect with a new audience across higher education including universities, junior colleges, vocational schools, and training centers, I led the creative direction for a branded awareness video campaign designed to inspire curiosity and showcase the potential of the Promethean ActivPanel for higher education.
​
Developed and produced on an accelerated timeline of just six weeks from concept to shoot with an already full schedule for myself, the senior editor, and our project manager, and an additional three weeks for editing, the campaign encompassed concept development, scriptwriting, on-screen artwork, location and talent coordination, and collaboration with an external production company.
​
The concept, “Powerful tools to fuel big ideas,” highlighted how technology elevates learning by transforming classroom experiences, inspiring collaboration, building community, and fueling innovation. The campaign successfully broadened Promethean’s reach into higher education and earned a Bronze Telly Award for Branded Content, celebrating the creativity and impact of our in-house team.