Promethean Higher Education
Awareness Video (Telly Award Winner)
Role
Led creative direction across concept development, storyboarding, art direction, and script collaboration. Oversaw on-screen content design, talent selection, and production, partnering closely with a Senior Editor, Project Manager, and external production team.
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Outcome
The campaign expanded Promethean’s reach into higher education, strengthening brand relevance beyond K–12 and supporting entry into a new market segment. It also earned a Bronze Telly Award for Branded Content, recognizing both the creative execution and overall impact.
Challenge​
Expand Promethean’s presence beyond K–12 and connect with a higher education audience, including universities, junior colleges, and vocational institutions, while introducing the ActivPanel as a relevant and inspiring tool in this space.
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Approach
Developed the concept “Powerful tools to fuel big ideas,” focusing on how technology enhances learning through collaboration, engagement, and innovation. The video was designed to feel aspirational and forward-looking, positioning the ActivPanel as a catalyst for new ways of thinking and teaching.
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Delivered on an accelerated timeline of six weeks from concept through production, with an additional three weeks of post-production, coordinating cross-functional teams and external partners to bring the vision to life.
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