Powerful Tools to Fuel Big Ideas
Bronze Telly Award-winning awareness video
Role
Led creative direction across concept development, storyboarding, art direction, script collaboration, talent selection, and production. Partnered closely with a Senior Editor, Project Manager, and external production team to deliver the campaign on an accelerated nine-week timeline.
Outcome
Expanded Promethean’s reach beyond K–12, helping strengthen the brand’s presence in higher education while supporting growth into workplace learning environments. The campaign earned a Bronze Telly Award for Branded Content, recognizing both creative excellence and overall impact.
Challenge
Promethean was well established in K–12 education but had limited awareness in higher education and workplace learning environments. The goal was to expand the brand’s relevance beyond its core audience and position ActivPanel as a powerful tool for collaboration, engagement, and innovation across universities, vocational institutions, and modern workplaces.
Approach
I partnered with copywriters to develop the concept “Powerful Tools to Fuel Big Ideas,” focusing on how technology empowers collaboration, creativity, and knowledge sharing across both educational and professional settings.
The campaign was designed to feel aspirational, forward-looking, and audience-centered, with a narrative that resonated across higher education and workplace environments. Rather than leading with product features, ActivPanel was positioned as a catalyst for new ways of thinking, teaching, learning, and working.