Promethean Higher Education
Awareness Video (Telly Award Winner)
Role
Led creative direction across concept development, storyboarding, art direction, and script collaboration. Oversaw on-screen content design, talent selection, and production, partnering closely with a Senior Editor, Project Manager, and external production team.
Outcome
Expanded Promethean’s reach into higher education, helping reposition the brand beyond K through 12 and supporting entry into
a new market segment. The work earned a Bronze Telly Award for Branded Content, recognizing both creative execution and overall impact.
Challenge
Expand Promethean’s presence beyond K through 12 and connect with a higher education audience, positioning ActivPanel as a relevant and inspiring tool for universities,
junior colleges, and vocational institutions.
Approach
I partnered with copywriters to develop the concept “Powerful tools to fuel big ideas,” focusing on how technology enhances learning through collaboration, engagement, and innovation.
I led the creative direction for the video, shaping a tone that felt aspirational and forward-looking, and aligning the work to a higher education audience. The product was integrated to support the narrative rather than lead it, positioning ActivPanel as a catalyst for new ways of thinking and teaching.
Delivered on an accelerated nine-week timeline from concept through final production, partnering closely with an external production team to execute across locations, talent, and post-production.