Korum Automotive Group Commercial
Video
Role
Creative Director (while working at Rusty George Creative)
My role included concept and storyboard development, art direction, scouting and choosing the locations, assisting with the selection of talent, voice over talent and working closely with the videographer and copywriter.
Concept (key takeaway)
You're a unique individual..we're a unique dealership. Our goal is to get to know you and your specific needs so we can match you to the car, truck or SUV that feels like it was made just for you. (This commercial needed to feature four vehicles and four different target audiences. It aired during Seattle Seahawks football games.)
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Voiceover
"There's nobody like you. So let's celebrate your one-of-a-kindness. Let's get you in that car or truck that's totally you.
One that fits your lifestyle, budget, or even your business, like nobody's business. You're different. We're different. We should really get together. Korum Ford-Hyundai in Puyallup. Where we always put People First and Cars Second."
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