Cuddy Mountain Ranches, Idaho
Brand Campaign & Website
Role
Led creative direction and art direction across campaign concept, design, and website development.
​
Outcome
Delivered a campaign and website that elevated the properties beyond traditional listings, positioning them as a distinctive lifestyle offering and helping them stand out in a competitive market.
Challenge
Market a collection of ranch properties in a competitive Idaho real estate market, while differentiating them from similar listings near the Oregon border and positioning them as a unique lifestyle opportunity.
​
Approach
Developed a campaign centered on lifestyle and place, shifting the focus from property features to the experience of owning and living on the land.
​
Designed the website as a digital “brochure,” using immersive imagery and storytelling to highlight the scale, beauty, and sense of escape unique to Cuddy Mountain Ranches.
​
Created a cohesive visual and messaging system across the campaign and site to reinforce a consistent, aspirational narrative and help potential buyers envision themselves in the environment.