Overview 
Headline: Rethink the Ordinary​

Subhead: Endless choices. Unlimited ideas.
Extraordinary outcomes.

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Audience: K–12 schools and districts, Higher Education institutions, Workplace teams

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When the request came in for a new campaign to promote the brand’s flagship product, ActivPanel 10, the goal was clear: create something unexpected that would stand out in a crowded category. In an industry where competitors often rely on familiar lifestyle imagery of teachers in classrooms or professionals gathered around screens, I wanted to break the mold and present the product in a more imaginative, artful way.

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The campaign featured a series of classical statues paired with the Promethean ActivPanel 10, symbolizing creativity that stands the test of time. The first statue appeared holding one of Promethean’s signature accessories, the all-in-one remote, with the panel positioned behind it. From there, the series evolved to include the ActivPen 2, a bow tie, a “Rock Solid” sash, and finally a female statue with red lipstick and sunglasses—continuing the confident, creative tone of the campaign.

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This campaign redefined how Promethean shows up in the market, moving beyond traditional classroom or workplace visuals. It brought a fresh sense of wit, personality, and imagination to the brand, positioning ActivPanel 10 as a tool for creativity, connection, and extraordinary outcomes.