Crawl Space Cleaning Pros
Billboard
Role
Creative Director (while working at Rusty George Creative)
I was responsible for concepts, art direction and presenting
to the client.
In the first meeting with the client, he asked "how do you make something that's not sexy, sexy" this is how we did it. Needless to say that when we presented this to our client he got a huge smile on his face and said: "this makes me happy."
Concept
Crawl Spaces Turned Into Living Spaces? The big idea behind this one is simple, but the execution is pretty outrageous. Here’s the key point: CSCP does such a great job of cleaning up and weatherproofing your crawlspace, that you could actually live under your house. It’s all very tongue-in-cheek obviously – but visually drives home the quality of work CSCP is known for in an unforgettable way.